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Since 1997, Alterna’s philosophy has been to make their products pure, proven and professional.
Pure: Alterna products are free of Parabens, Sulfates, Phthalates & other harsh or unnecessary additives.
Proven: Alterna have spent over 15 years testing and developing technology to create haircare collections that are a synthesis of nature & exclusive proprietary technologies such as Enzymetherapy for superior keratin production.
Professional: Alterna tapped the expertise and insights of professional stylists to create luxurious, high-performance products that meet the exacting standards of professional salons and their clients.
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Beautyflash.co.uk is owned and operated by LDLP Ltd. LDLP Ltd is a registered company in the UK and 04757113 is our company number. All prices include VAT at the current rate and our VAT number is 837787468.