4 days ago, Zoella (a beauty blogger from Wiltshire) uploaded a video of her brother (Joe Sugg) doing her makeup. That video has already been viewed over 2.5 million times.
Some of these beauty bloggers have up to 21 million followers worldwide and receive hundreds of thousands of views on a video as simple as their monthly favourites. It takes the likes of just one YouTuber to review a new product on their channel, and this can be the difference between sky-rocketing sales or a failed product release.
To visualise the extent of their following worldwide, we have made a fun infographic comparing the data of these key beauty influencers against other key statistics.
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