What it is:
The original, skin-improving beauty icon.
The #1 loose powder foundation in the UK made with 5 vegan ingredients that transformed the lives of millions. This lightweight, talc-free mineral foundation provides sheer-to-full coverage and promotes clearer, healthier-looking skin over time.
Applies like a powder, feels like a cream.
What it does:
- Promotes clearer, healthier-looking skin over time
- Minimises the look of pores and imperfections
- Provides all-day buildable coverage with a naturally luminous finish
- Mineral-based SPF 15 sun protection against UVA and UVB rays
- Suitable for all skin types – even the most sensitive, oily, acne prone skin
- Won’t clog pores, cause breakouts or settle into fine lines
Benefits/Claims:
Based on a 1-week consumer study of 106 people:
95% agreed it reduced the appearance of flaws and imperfections
99% agreed it doesn’t dry out their skin
Based on a 6-week clinical study of 29 people:
People saw a 46% increase in clearer-looking skin
Promotes clearer, healthier-looking skin over time
Ingredients:
Active Ingredients: Zinc Oxide 18%. Inactive Ingredients: Iron Oxides, Mica, Bismuth Oxychloride, Titanium Dioxide.
Fair (new formula):ZINC OXIDE, TITANIUM DIOXIDE, MICA. MAY CONTAIN/PEUT CONTENIR(+/-): BISMUTH OXYCHLORIDE (CI 77163), TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499). Medium (new formula) Fair Ivory (new formula):TITANIUM DIOXIDE, MICA. MAY CONTAIN/PEUT CONTENIR(+/-): BISMUTH OXYCHLORIDE (CI 77163), IRON OXIDES (CI 77491, CI 77492, CI 77499). Golden Fair (new formula):ZINC OXIDE, TITANIUM DIOXIDE, MICA. MAY CONTAIN/PEUT CONTENIR(+/-): BISMUTH OXYCHLORIDE (CI 77163), TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499). Fairly Medium (new formula): ZINC OXIDE, TITANIUM DIOXIDE, MICA. MAY CONTAIN/PEUT CONTENIR(+/-): BISMUTH OXYCHLORIDE (CI 77163), TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499). Golden Medium (new formula): TITANIUM DIOXIDE, MICA. MAY CONTAIN/PEUT CONTENIR(+/-): BISMUTH OXYCHLORIDE (CI 77163), IRON OXIDES (CI 77491, CI 77492, CI 77499). Golden Medium (new formula): ZINC OXIDE, TITANIUM DIOXIDE, MICA. MAY CONTAIN/PEUT CONTENIR(+/-): BISMUTH OXYCHLORIDE (CI 77163), TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499).
- SWIRL a small amount of powder in the lid until it all disappears into the brush
- TAP away excess in the lid
- BUFF onto the skin in a circular motion