A beach-friendly season

Britney Spears has finally landed a major fashion campaign – and her Kenzo look is fresh off the beach. Follow her lead for a laidback ‘n’ low-key summer  

Britney’s had a rollercoaster career, but striking a pose or two on Instagram has paid off: she’s landed a deal as the new face of the luxury brand, Kenzo. Although she’s looking toned and grown-up, the new campaign features a signature Britney look from the 90s: double denim. And Brit can still pull it off. She’s also rocking beautiful beach-ready hair, proving that everyday looks can really sizzle.

Although she’s a big fan of boho, beachy looks, Kate Hudson is proving you don’t need flowing locks to rock a surfer girl vibe. Her short pixie crop looks ace with a denim jacket, maxi skirt and flip-flops: it’s the ultimate in “look at me!” casual wear. If you’re going for the chop this season, try a light hair paste to boost volume and give you that textured “just got out the sea” look.

And as we’re talking luxury fashion and beach wear – why not combine the two? Model Hailey Baldwin took athleisure to the max by wearing a signature pair of wide-legged Celine trousers on the beach. Paired with a revealing bikini, white trainers and a cheeky slick of pink in her hair, Hailey’s look is ideal for a fashion-forward, laidback summer.

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