Congratulations to Dermalogica who have just won the Guild Award of Excellence for best Skincare Supplier.
The story of Dermalogica
While the Dermalogica story begins in 1986, the force of change in the industry started in Los Angeles, circa 1983. Jane Wurwand, a tenured, United Kingdom-trained skin therapist new to the American “esthetician” industry, recognised that continuing skin and body therapy education was practically non-existent in the United States. While her training had been comprehensive and serious, US students entered the industry licensed yet under-trained, and worse, under-respected.
Jane put her education in action, opening a small classroom in Marina del Rey, California under the name The International Dermal Institute (IDI). She invited licensed skin therapists to get hands-on with the postgraduate training so critical to making them competitive in the business. Today, IDI is considered the international gold-standard for postgraduate skin and body therapy training with 37 locations worldwide.
The Making of Dermalogica
While teaching at IDI, it didn”t take long for Jane to realize no product line embraced her belief of skin health as opposed to “beauty,” so she developed her own. And in 1986, Dermalogica was born. The vision was clear – a product line free of common irritants and ingredients that could cause breakouts (including lanolin, SD alcohol, mineral oil, artificial colors and fragrances) that would improve skin health, and were only available from qualified skin therapy professionals trained at The International Dermal Institute.
As a brand, Dermalogica immediately upset the prevailing paradigm of beauty and glamour by classifying skin care as a health issue as opposed to a cosmetic concern. Just as we removed common irritants from the ingredient menu, Dermalogica also introduced a powerful new element into the brand identity: the specialized expertise of the professional skin therapist.
Then, as now, all our products are manufactured in the USA, we have never taken part in animal testing, and Dermalogica is sold only where professional consultation and professional treatments are performed by professional skin therapists. Dermalogica, now in it”s 30th year has become the number one choice of skin care professionals worldwide, sold in over 80 countries and prescribed more often than any other product available.
The Woman behind it all….JANE D. WURWAND
Jane Wurwand is an innovative business visionary who opens doors for global women’s economic empowerment and professional development. She is the co-founder and co-owner of Dermalogica and The International Dermal Institute, which are recognized as game-changing brands within the sphere of professional skin care education. Today, Dermalogica products are the number one choice of more than 100,000 professional skin therapists in more than 80 countries worldwide.
In January, 2011, Wurwand founded FITE as part of the Dermalogica Foundation. FITE (Financial Independence Through Entrepreneurship) is a global women’s entrepreneurial initiative inspired by her three decades of work within the skin care industry where the vast majority of the ownership and work-force is female. Today, FITE works to create pathways to entrepreneurship by providing access to small loans and business resources, supporting education and leadership training, and helping amplify women’s voices around the world.
