Hi-tech beauty for the 2020s

Hi-tech beauty for the 2020s

Technology is set to revolutionise the beauty industry in the new decade…. here’s how 

Investment and breakthroughs in technology are on the rise across the planet – not least to tackle climate change. Exciting developments mean the way we live, work, relax and look after ourselves is likely to be revolutionised over the next 10 years.

The way we choose, buy and use our beauty is part of that seismic change, with hi-tech solutions coming our way: some are already available, others are on the verge of being launched.

AI beauty 

Artificial intelligence is big news for beauty as it can be used to work out your unique skin condition. Devices are already being designed to integrate machine learning and sensors that will monitor your hydration levels, using the data to let you know which products – and exactly how much of them – you need to use for optimal cleansing and moisturising routines.

Beauty apps 

Beauty apps are not new, but their relevance and efficiency are improving all the time. Make-up apps that curate looks from around the world to inspire you, provide virtual makeovers, or show you how individual colours and techniques will look on your face, are becoming more accurate – and many can now give you skincare tips based on any imperfections detected.


Acne is a notoriously difficult condition to control and cure, but face-mapping technology may be about to change all that. Using tech to locate and analyse each blemish and pimple may help to reveal exactly the type of acne you have, what could be causing your breakouts and the best individual treatment.

Smart mirrors  

Mirrors with Alexa built-in; mirrors that display the time, date and weather; mirrors that show you social media updates…yes, we’ve seen this tech before. But the latest smart mirrors are moving the focus back to beauty with built-in skincare analysis, AR make-up functions, mood and make-up lighting and personalised beauty tips.

3D printing  

You may not connect 3D printing with your beauty regime, but some brands are developing the tech to enable 3D printed face masks. A prototype 3D make-up printer was launched in 2019, and the future may bring 3D make-up printing based on the exact tone and texture of your skin: this is uber-personalisation – and great news if you struggle to find a foundation that’s perfect for your skin colour.

Vegan beauty 

The vegan trend is going nowhere. Expect to see more and more products falling into this category. And sustainable packaging is set to be just as huge, trend-wise, during this decade. As technology advances – and customer demand for sustainable beauty shopping increases – more brands will harness the power of vegan ingredients and tech, and alternatives to plastics and microbeads, to bring you your most ethical beauty regime ever.

Cutting edge products  

Brands available at Beauty Flash are already harnessing the very latest tech to deliver the most professional and transformative results. Watch this space for the latest advances as the ‘20s unfold – but you can try these three future-facing beauty solutions right now:

Dermalogica Age Smart BioLumin C Eye Serum – a supercharged vitamin C eye serum that outsmarts visible premature skin ageing caused by daily eye movements and environmental stress to dramatically brighten and visibly firm. New from Dermalogica, BioLumin C Eye Serum delivers the same brightening power as BioLumin-C Serum in a lightweight formula, optimised for the delicate eye area.


Gatineau Defi Lift 3D Firming Neck and Décolleté Gel – enriched with new Fixlift technology and a complex of powerful vitamins, this gel visibly firms and tightens a delicate area, leaving it instantly smooth and lifted.

Elemis Biotec Skin Energising Day Cream Combination – supporting good cell energy for a hydrated and balanced complexion, this trio of acids, blended with a potent phyto bioactive, helps support combination skin for optimum skin function and vitality.