As we adjust to a ‘new normal’, a different kind of beauty trend is emerging.
From hand sanitising to super clean salons, luxury in 2020 is all about hygiene. Post-lockdown, being safe, feeling super clean and having trust in the people and products who keep our beauty regime going has become the absolute priority.
Rituals such as deep or double cleansing, exfoliation and antibacterial make-up are not new, but they join forces with emerging trends – including, biotechnology, virtual massage classes, and social media beauty therapy – to build a picture of a refreshed beauty industry.
If you’re ready to embrace clean and healthy looking skin and hair for the autumn, check out this week’s edit of on-trend, post-lockdown beauty:
Dermalogica Pre Cleanse Balm – this balm-to-oil formula cuts through build-up in just one application, setting the stage for your healthiest skin ever. Gathering grime like a magnet, while citrus and lavender essential oils relieve mental and physical fatigue and energise skin tissues, it’s the perfect companion for healthy, glowing skin. It comes with a double-sided, ergonomically designed mitt for enhanced cleansing and exfoliation to leave skin super clean.
Pureology Clean Volume Instant Levitation Mist – a refreshing menthol-infused volumising spray for fine hair, Pureology Clean Volume provides 24 hours of lift. Energising and body-boosting, wheat protein and aloe water helps hair to retain moisture, while eliminating oil. Protecting from heat, damage and colour fade, enjoy all over body and fullness.
Dermalogica Age Smart Skin Resurfacing Cleanser – this is a dual-action exfoliating cleanser containing lactic acid. It smoothes, retexturises and delivers ultra-clean skin while helping to hydrate and brighten: your skin feels super-smooth after just one use.
Wella Professionals Invigo Balance Clean Scalp Shampoo – this smoothing shampoo – containing champagne extract – removes visible flakes from the scalp, leaving hair feeling cleaner, moisturised and relieved.
Beauty Blender Solid Cleanser – hygiene is a must, but oil and dirt from your face will stay on your applicators if you don’t take a moment to clean them properly. To keep your Beauty Blender in tip-top condition, try this solid cleanser. Travel friendly, it provides perfect cleansing results and a soothing lavender fragrance for your Beauty Blender applicators and make-up brushes.
Decleor Neroli Bigarade Facial Cleansing Milk – this light-textured, creamy cleansing lotion removes make-up and impurities to leave skin exceptionally clean. Clinically proven to increase hydration levels in just one hour, it effortlessly removes make-up with detoxifying green tea essential water to help remove dirt and tighten pores for a clearer, more radiant complexion, sweet almond oil to leave the skin feeling soft and comfortable, and powerful neroli essential oil to help protect, repair and fight against dehydration.
Kerastase Specifique Bain Divalent – a smart, balancing hair bath for combination hair, oily roots and sensitised lengths and ends, it targets oiliness at the root and dryness on the lengths and ends. Your scalp is left fresh and your hair feels clean, nourished and beautiful.
Medik8 Micellar Mousse – perfectly rich, ultra-gentle and beautifully creamy, this light-as-air hydrating formula rinses clean away without the need for cotton pads. Suitable for even the most sensitive of skin types, it effortlessly dissolves dirt and make-up for quick, fuss-free cleansing. Purifying, olive oil-infused micelles gently refresh the skin, while anti-pollution technology purifies the complexion by helping to combat environmental damage.
Decleor Clay Powder Cleanser – Clay Powder Cleanser naturally purifies your skin for a matte finish. Enriched with neroli and green oregano essential oils, this product is 98% natural origin.
Elemis Cellular Recovery Skin Bliss Capsules – with pure moringa oil to dramatically renew skin elasticity and skin youthfulness, these capsules provide a powerful anti-pollution detox for your skin. Antioxidants physically repair the visible signs of ageing and counteract the damaging effects of pollution by sweeping clean your network of skin cells, ridding it of toxins.
