Vegan beautiful

Vegan beautiful

It’s set to be a huge trend in 2020 and beyond: get the lowdown on vegan beauty

Vegan living isn’t just about your diet anymore; now vegan fashion and beauty are playing a central role in the surge towards ethical and animal/planet-friendly living.

In October 2019, singer Kesha became the latest celeb to align with the movement by launching a vegan beauty range. The more popular this trend gets, particularly with the A-list, the more likely people are to get on the vegan bus.

Veganism used to be a ‘fringe’ lifestyle choice – it wasn’t easy to follow a strict vegan diet or to find acceptable products. There was even pointing and staring for the early adopters (not helpful when you’re just trying to navigate your way through life ethically).

With a greater emphasis on the climate everywhere we turn, and the knowledge that a vegan lifestyle is a more sustainable choice, the movement has gone mainstream. You’ll now find vegan dishes on nearly every menu, supermarket vegan sections seem to expand on a weekly basis, and the fashion industry is making positive moves in terms of switching materials derived from animals to plant-based options. Even the queen is reported to have given up real fur in favour of faux fur alternatives, following in the footsteps of fashion giants Gucci, Prada and London Fashion Week, which banned the use of fur on its catwalks in 2018.

Beauty the vegan way

The beauty industry is also making leaps in terms of vegan products. Expect this to be the trend of 2020 as the demand for sustainable, vegan living continues to grow.

The great news is that many beauty products already harness the power of plants to deliver powerful results: you won’t be missing out on any of the beauty benefits you’ve come to expect if you ever make the switch to vegan living, or simply decide to give vegan beauty goodies a try.

Some of the vegan products already on the market are so fab that you might decide to adopt the ‘flexitarian’ approach, switching to vegan products when they suit your skin and hair, without committing to a fully vegan lifestyle: if you believe that every individual action makes a difference, this is a great thing to do.

If you’re buying beauty gifts this Christmas, ‘going vegan’ is a gesture that will be appreciated by your plant-loving friends and family…but vegan beauty rocks, regardless, so consider vegan beauty products for anyone you’re buying gifts for this year.

To help you explore your vegan beauty options, here are some of our picks:

New from Dermalogica, Age Smart Phyto Nature Firming Serum is an advanced, dual phase serum with biomimetic peptides and highly active botanicals from “nature’s pharmacy”. It is certified cruelty-free, gluten-free and vegan, as well as being formulated without artificial fragrances or colours. Minimising the appearance of fine lines after one application, it reduces visible wrinkles in just four weeks.

Dermalogica’s Clear Start Breakout Clearing Booster is a fast-acting, lightweight formula that helps to clear pores and kill breakout-causing bacteria in only 15 minutes. Boosting the skin’s natural defences, it soothes irritated skin, unclogs pores and is vegan, paraben-free, gluten-free and cruelty-free.

If you’re looking for a hydrating self-tanning product, St Tropez Purity Water Bronzing Gel is made with vegan-friendly, naturally sourced ingredients. This product sinks into your skin for a gorgeous finish and a natural glow.

Pureology’s Hydrate Superfood Treatment is 100% vegan. Packed with rich, essential and natural nutrients, it nourishes and moisturises. Designed for dry, colour-treated hair, the Superfood recipe works to create a smooth, shiny and frizz-free look and feel.

Instantly detangling, softening, smoothing and renewing worn-out locks, Paul Mitchell’s Tea Tree Special Conditioner is invigorating – and it’s vegan. Colour safe, and working hard to prevent moisture loss, it contains natural tea tree oil, peppermint and lavender to stimulate the scalp and leave your hair smelling great.