New Brand: It’s a 10!

New Brand: It’s a 10!

Our newest hair care brand is here and hot in from America. America’s number one leave in hair care.

Easy to use and multi-functional delivering miracle results.

Hair care products that truly enhance the health and loveliness of your hair.

About the brand: it’s  10 was sounded by Carolyn Aronson who  found the huge array of hair care products over whelming and confusing and Carolyn wanted a simplified hair care routine. Carolyn developed the original It’s a 10 leave in to deliver a combination of 10 benefits – all in one bottle and from there the brand has quickly become the best selling hair brand in America. Giving our hair the love it needs in 1 easy formulation!

The original leave in was the first product ion the line and the product Carolyn was eager to bring to life. Its a 10 Miracle Leave In!

Say goodbye to dull, damaged hair and hello to your new hair care BFF, the Miracle Leave-In Conditioner Product. A cult-classic, this easy-to-use spray smooths hair, eliminates frizz, restores shine, and enhances your hair’s natural body.

The 10 Benefits:

– Inhibits dry, damaged hair
– Adds shine
– Detangles
– Controls frizz
– Seals and protects hair colour
– Helps prevent split ends
– Stops hair breakage
– Enhances natural body
– Flat iron spray and thermal protection

Since the original formaula, the brand has expanded both their leave in line and added the following formulas so there is a product for everyone;

Miracle Leave In Keratin – Infused with keratin – the building-block protein that makes up all hair – the It’s a 10 Miracle Leave-in Plus Keratin builds stronger, shinier, smoother hair beginning with its most vital components.

Miracle Leave In Blondes  – makes it easier for you to have more fun! Specially formulated to meet the needs of natural and color-treated blonde, Miracle Leave-In for Blondes de-frizzes, detangles, restores moisture, and enhances highlights, shine, and manageability without any dulling residues.

Miracle Leave in Blowdry Gloss – When hair is nourished and protected it always looks stunningly silky. And, with It’s a 10 Miracle Blow Dry Glossing Leave-In, that’s exactly what you get – richly conditioned, super manageable hair with an intense shine that’s impossible to ignore.

Miracle Leave In Lite – Take a walk on the Lite side with the unique product formulated for those with fine or limp hair. No more trading rich conditioning, softness, and shine for limp, heavy hair. Give strands the boost of moisture and nutrients they need with the bouncy volume and movement that everyone deserves.

Miracle Leave In Potion 10 Instant Repair – Sometimes, despite all our best intentions, hair needs a little (or a lot of) extra help. Whether it’s years of colour treatments and heat styling, or environmental damage, or simply hair that’s always been difficult to control, Miracle Potion 10 Leave-in is the magic elixir that gives hair a new start.

Miracle Leave In Silk – Everywhere in the world, silk sets the standard for ultimate smoothness and touchability… which is why silk proteins are infused into the Miracle Silk Leave-in. This rich, moisturising, deeply restructuring leave-in makes hair smooth as glass while total hair health and amazing appearance.


How to apply (all formulas); Apply product to wet hair before blow drying or styling, or use on dry hair instead of styling cream for smooth, controlled hair.


Following the success of the leave in line. Its a 10 expanded again to create complimentary haircare.

Miracle Daily Moisture Shampoo – take the guesswork out of finding the perfect hair care regime, even for the most delicate of hair.
Clean and condition at the same time with this shampoo that moisturises and softens all hair types without stripping colour or hairs natural oils.

Miracle Daily Conditioner – Enriched with highly effective smoothers and moisturisers, the Conditioning Collection delivers softer, more manageable hair with each and every use. Miracle Daily Conditioner is a lifeline for dry, damaged, or coloured hair.

Repair damage daily with a clean-rinsing formula that penetrates the hair shaft for maximum moisture without any heaviness.


Achieve you best hair yet!