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Featured Products

The story behind FUL…

Brought to life by the team behind Live True London Salons, FUL combines innovative ingredients with expert industry knowledge.

FUL’s range of performance-driven products are trusted by both professional stylists and customers alike. Every FUL formula is designed to be easy to use at home, helping you achieve incredible, salon-quality results.

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YOUR NEW HYDRATION HERO

Discover the lightweight, multi-use serum for hydrated, smooth and frizz-free hair.

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LOCK IN YOUR COLOUR

Lock in your colour and protect strands from breakage with Colour Care range.

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BANISH THAT BRASS

For toned hair that’s silky, soft and visibly moisturised.

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More about FUL

Is your hair in need of an extra dose of hydration? The Intense Moisture Hair Mask is enriched with coconut oil and shea butter to provide deep nourishment and moisture, restoring shine and softness. It’s more than just a hair mask; it’s a rejuvenating treatment designed to unlock your hair.

All FUL products are safe for coloured hair. The Colour Care Shampoo and Conditioner has been formulated specifically for the needs of coloured hair. These products protect your colour, ensuring your hair remains vibrant and glossy whilst preventing breakage.

For blondes in search of targeted treatments, the Purple Hair Mask is an unparalleled solution for brassy shades and washed out blondes. This mask works to neutralise and counteract any yellow or brassy tones ensuring your hair maintains a cool, creamy blonde. It’s a game-changer for those seeking to maintain the luminosity of their hair tone whilst also in need of intense moisture.