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Color Wow
Radically different, game-changing innovations from the problem-solvers known for fixing frizz and brightening blonde.

Color Wow

Styling

Styling

Color Wow THE BRAND

Color Wow is the latest innovation from Gail Federici, co-founder of John Frieda's hair care company and visionary behind their ground-breaking formulas created to address problems specific to frizzy hair and blondes.

Formulated by Dr. Joe Cincotta, PhD cosmetic chemist, Color Wow is a complete range of new technologies that resolve problems associated with color-treated hair, including dreaded roots. 

For the 75% of women who color their hair (single process, highlights or a combination of both), Color Wow is a life-changer.

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