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Neutralise unwanted yellow tones and maximise repair with Clean Blonde Damage Rewind.
Turn heads and make a statement with Fudge’s high-performing hair care.
Multi-purpose cleansers tailored to your hair type and needs.
For achieving unnaturally good-looking, silky soft hair, effortlessly.
Create bold looks that define expectations with expert serums, primers and more.
Take your routine to the next level with powerhouse restorative sprays.
For stronger, thicker hair with added volume.
For radiant, shiny hair that's full of life.
For reconstructing bonds and restoring health.
For removing unwanted red and orange tones.
For gradual toning and instant repair.
Fudge was founded back in the 90s in Australia, when its creator stood on a piece of chewing gum. This mundane experience inspired him to create a ground-breaking hair product that was strong, yet flexible – the much-loved Shaper.
Fast forward to today, Fudge Professional has developed hundreds of high-performing formulas for every hair type, need and goal. Whether you’re looking to counteract red tones in brunette hair or maximise luminosity, the bold brand has got you covered.
The brand’s philosophy is all about risk-taking, self-expression and individuality. As its creative director, John Vial, says: “Be true to yourself, decide what you like and then run with it. Creating your own personality and character is empowering!”.
The brand is now owned by PZ Cussons Beauty and based in London.
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Beautyflash.co.uk is owned and operated by LDLP Ltd. LDLP Ltd is a registered company in the UK and 04757113 is our company number. All prices include VAT at the current rate and our VAT number is 837787468.