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Fudge
Neutralise unwanted yellow tones and maximise repair with Clean Blonde Damage Rewind.
Defined curls? Matte finish? Extreme hold? Whatever your styling goals, Fudge has got you covered.
Boost radiance and add mirror-like shine to your locks with the brilliant Luminizer range.

Fudge

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View All

Shampoos

Shampoos

Conditioners

Conditioners

Styling

Styling

Treatments

Treatments

Xpander

Xpander

Luminizer

Luminizer

Damage Rewind

Damage Rewind

Cool Brunette

Cool Brunette

Clean Blonde

Clean Blonde

Fudge THE BRAND

Fudge was founded back in the 90s in Australia, when its creator stood on a piece of chewing gum. This mundane experience inspired him to create a ground-breaking hair product that was strong, yet flexible – the much-loved Shaper.

Fast forward to today, Fudge Professional has developed hundreds of high-performing formulas for every hair type, need and goal. Whether you’re looking to counteract red tones in brunette hair or maximise luminosity, the bold brand has got you covered.

The brand’s philosophy is all about risk-taking, self-expression and individuality. As its creative director, John Vial, says: “Be true to yourself, decide what you like and then run with it. Creating your own personality and character is empowering!”.

The brand is now owned by PZ Cussons Beauty and based in London.

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