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Color Wow

Color Wow Root Cover Up Red

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Cover up dreaded roots and regrowth quickly and easily, with no mess, for perfect results in under a minute. Color Wow Root Cover Up for red hair instantly camouflages grey roots and regrowth seamlessly.

RRP £28.50  PRICE £22.40

SAVE £6.10

In Stock
*As Featured in Glamour and Cosmo Magazine 2016*

Cover up dreaded roots and regrowth quickly and easily, with no mess, for perfect results in under a minute.

Color Wow Root Cover Up for red hair instantly camouflages grey roots and regrowth seamlessly.

This unique, professional powder compound adheres to hair without being sticky or oily and without dulling or looking dry. A water-resistant formula means the results last from shampoo to shampoo, but you can swim, sweat and sleep and the powder will stay in place. Plus, each shade contains a variety of pigments and reflective particles to ensure a natural match with many different hair colors.

- Apply to dry hair
- Breakthrough mineral powder technology
- Fast, easy, no mess
- Lasts until you wash it out
- 60 Application kit


Usage: Start with dry styled hair. The enclosed dual tipped brush lets you customize your Cover Up application.

Start with a small amount of powder and apply to roots regrowth, starting at the scalp and working out.

Add more powder if necessary and repeat until roots disappear. Remember, powder will stick to hair, but powder won't stick to powder, so don't over-apply.

Then apply to temples and any other grey hair as needed.

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Reviewed by

I have never reviewed a beauty product online before but I felt I had to do so as this product has exceeded my expectations. I had a problem with greying at the temples between salon visits. I do not want to keep retouching my roots at home with conventional hair colour dyes as the process is time consuming and drying to the hair. Other root touch up products (sprays) proved messy and ineffectual with a match for my dark auburn hair proving difficult. This product is easy and quick to apply and will not make your hair stiff or sticky. The colour match for me is also spot on which is a real bonus as reds can be tricky to match.. I will definitely be buying more!
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