Privacy Policy

Your privacy is important to us.
Read through our Privacy Policy to understand how (and why) we use the personal information you provide by using our website.

If you have any questions, please contact us:



Why do we need your name and contact details?

To deliver your order to you - We need your name and delivery address to make sure your products are delivered safely and securely.

To send you order and delivery updates - We need your email and/or telephone number to let you know we’ve received your order and update you when it’s out for delivery.

To send you product launches, promotions and offers - We want to email you to let you know about all the latest offers and promotions. We’ll only send these emails with your permission. You can manage your preferences through My Account.

For fraud detection and prevention - We need your name and billing/delivery addresses to make sure no one is using fraudulent information. This helps to protect you and us.


How do we use your payment information?

To take payment for your order and process refunds when necessary - We take payment as soon as you place your order. We never store any payment information.

For fraud detection and prevention - We need your name and billing/delivery addresses to make sure no one is using fraudulent information. This helps to protect you and us.

Why do we keep your contact history? E.g. An email with an order query.

To help our Customer Services Team resolve any queries or issues you may have and to make sure we’re providing the best service possible - We’ll keep a record of any communication regarding your order. If necessary, this information can be found under ‘Order History’. Alternatively we will respond to you using the email address provided.


Why do we store your Shopping Bag and Order History information?

To send you Shopping Bag reminders - We don’t want you to miss out on the latest offers and promotions, so we’ll send you a reminder email if you added products to your Shopping Bag but didn’t checkout. You can empty your Shopping Bag to stop receiving these emails.

To keep a record of previous orders - Your Order History is available under My Account. Here you can access any information relating to previous orders.


How do we use information about your phone or computer when accessing our website?

To improve usability of our site on computer, phone or tablet - We want to make sure you can easily use our site no matter what device you access it on and we continuously test visibility of pages.


How do we use your product reviews?

To share your feedback with other customers - We think reviews are so important when you're discovering new products and therefore we will use selected reviews in marketing promotions (such as emails and on social media) to highlight customers feedback and opinions.

Why do we need your name and contact information for competitions and waitlists?

To let you if you're a winner of a competition or monthly prize draw - We need your email address to contact you if you are the lucky winner to one of our competitions. All entries are stored on a secure database and winner/s selected at random using a number generator. If you submit a review for a product on our site, you can enter your email address to be entered in to our monthly prize draw. Winners are picked at random using a number generator and contacted with the email address provided.

To send you a waitlist promotion - We need your email address to contact you If you’ve signed up to a waitlist for a new product launch/pre-order option.

You don’t have to provide any of the above information with us; however, without some information (name, email, address and payment information) we won’t be able to fulfil an order to you. You can manage your information through My Account.

Sharing your information

We do not sell any of your personal information to any third parties.

However, we do share some of your data to process and deliver your order to you (payment services, warehouse packing team and couriers) and also to professional service providers (marketing and advertising partners and website hosts) who help us run our website and provide the best service possible to you.

Marketing Emails

If you have subscribed to our newsletter, we’ll send you emails with promotions, offers, new launches and competitions. You can unsubscribe to these emails at any time.

How to unsubscribe:

  • Go to ‘Account Home’ and update ‘Email Contact Options’.
  • Contact our Customer Services Team here.

Unsubscribing to our newsletter will not stop Customer Service emails such as order confirmation and delivery updates.

Why am I seeing advertisements for Beauty Flash on other websites?

We use online advertising to help you find the latest beauty launches and offers or promotions we are running.

We target Beauty Flash advertisements to you on other websites and apps through various advertising technologies (such as ad tags, cookies, web beacons, mobile identifiers) using digital marketing agencies and ad exchanges. We also use specific services from social media networks such as Facebook’s Custom Audience service.

The adverts you see are targeted and reflect the personal information we store about you (such as products you were browsing, Beauty Flash search history or content you read on our blog) or are similar to banners you have previously clicked.

How long do we keep your information?

We’ll store your personal information for as long as you have an account with us. You can delete your account at any time.

What are your rights?

  • To be informed about how your personal information is used and stored.
  • To be given access to the personal information we store about you.
  • To request any inaccurate or out-of-date information we have about you to be corrected or updated. You can also manage this through My Account.
  • To request to stop receiving direct marketing emails. You can also manage this through My Account.
  • To request all the personal information we store about you to be deleted.
  • To request the transfer of your personal information to you or to another data controller/service provider.
  • To complain or report concern to the Information Commissioner’s Office.

How do we use Cookies?

Our website uses cookies to track use and allow customers to purchase from our website. These cookies do not contain or pass on any personal, confidential or financial information or any other information that could be used to identify individual visitors or customers purchasing from our website. You are free to refuse cookies. However, for purely technical reasons this may prevent you from purchasing from our website. This is because anonymous cookies are commonly used to keep track of the contents of a customer’s Shopping Bag during the checkout process. This facility ensures that the items added to (or removed from) your Shopping Bag are accurately stated when you go to pay.

List Of Cookies We Collect

The table below lists the cookies we collect and what information they store.

COOKIE name COOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You sesssion ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.