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Redken
Reinvent the regular with Redken. Powered by science, prescribed by pros.
With Redken's Color Extend Range...

Redken

Shampoos

Shampoos

Conditioners

Conditioners

Treatments

Treatments

Styling Products

Styling Products

Supersizes

Supersizes

Diamond Oil Glow Dry

Diamond Oil Glow Dry

Color Extend

Color Extend

Extreme

Extreme

All Soft

All Soft

Volume

Volume

Frizz Dismiss

Frizz Dismiss

Acidic Bonding Concentrate

Acidic Bonding Concentrate

Curvaceous

Curvaceous

Scalp Relief

Scalp Relief

Color Rebel

Color Rebel

For Men

For Men

Gifts and Packs

Gifts and Packs

Redken THE BRAND

Redken Laboratories, founded in 1960, is a company built by Paula Kent and her hairdresser, Jheri Redding (thus the name "Redken"). In 1993, L'Oreal purchased Redken.

Redken products are developed based on three principles: Protein technology (since hair is composed primarily of protein), an acidic pH of 4.5-5.5, complementing the natural pH of the hair and skin and products recommended exclusively by licensed cosmetologists in professional salons.

Their commitment to formulate scientifically superior products is strengthened by their awareness of fashion, street trends and modern hair needs.

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