I really love this product.
My first thought was that is would be an unnecessary gimmick - (Why would you need to "pre-cleanse" before cleansing?) but now I am a complete convert.
It feels lovely and refreshing for taking off makeup at the end of the day, and, as someone who is a mascara addict, I find it really lovely for dissolving eye make-up, which makes for a much gentler process to remove the rest, using very little eye make up remover afterwards.
I love the clean feeling it gives, without a drying feeling.