About the Brand

Redken Laboratories were founded in 1960, and since then, the brand has worked its way to the top due to its frequent innovations.

The company was built from the inspiration of a dynamic, entrepreneurial American actress, Paula Kent, who was extra sensitive to most of the products makeup artists and hairdressers would use. She wound up feeling incredibly frustrated and so, with the help of her hairdresser Jheri Redding, began Redken - which started with just three products, and an intensive education programme for hairdressers about the chemistry of hair and skin.

Nowadays, Redken is considered the ultimate destination for professional hair care, offering powerhouse shampoos, treatments and more.

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