“ANSWR” is a home salon beauty brand on a mission to simplify beauty by empowering people to be their own beauty experts.”
Georgiana Grudinschi – Founder of ANSWR
Under the original brand name OWOW, the first-ever at-home keratin treatment was launched to market, rivalling expensive salon alternatives, and taking the beauty industry by storm.
Georgiana Grudinschi launched OWOW out of personal need.
“I wanted to take control into my own hands instead of regularly going to a salon. This is how the idea for a home salon concept was born.”
“Low maintenance beauty is everything to me. Looking great should be fun, simple, easy, and personal.”
After two years on the market, with thousands of happy customers and positive feedback, Georgiana understood there was more to the OWOW experience. And so, the entire brand was redefined.
“I realised we are all in constant search of beauty solutions that will make us feel better. We tend to seek professional help, but why should someone else tell you what to do when only you know what you need.”
“You should be your own expert, because you are the answer.”
As a result, OWOW was re-born as ANSWR.
ANSWR’s mission is to simplify beauty by empowering people to be their own beauty experts and take ownership of their beauty routines.
At its core, ANSWR makes expensive salon treatments accessible to everyone by providing convenient at-home alternatives.
When it comes to product development, ANSWR is socially driven and looks to its customers for inspiration. The voice of ANSWR. “We ask, you answer, we create.”
Beauty Flash UK has all your favourite ANSWR haircare products for your individual needs to maintain salon results every day.