About the Brand
The Joi of healthy hair.
JOICO was founded by Sara Jones in Los Angeles, California, specially designed for all types of hair to restore strength, shine, revitalize colour and transform your locks. Enriched with powerhouse ingredients to deliver the best results possible, using ground-breaking technology for salon-worthy results.
If you’re looking to strengthen damaged hair, Defy Damage would be the one for you, protecting against environmental aggressors like UV rays, pollution but also heat protecting and shielding to help bring your hair back to life.
The brand’s vision is all about “Spreading the Joi of healthy Hair to every stylist and client, making for a more beautiful world”.Read More