High-end haircare

About JOICO ...

The Joi of healthy hair.

JOICO was founded by Sara Jones in Los Angeles, California, specially designed for all types of hair to restore strength, shine, revitalize colour and transform your locks. Enriched with powerhouse ingredients to deliver the best results possible, using ground-breaking technology for salon-worthy results.

If you’re looking to strengthen damaged hair, Defy Damage would be the one for you, protecting against environmental aggressors like UV rays, pollution but also heat protecting and shielding to help bring your hair back to life.

The brand’s vision is all about “Spreading the Joi of healthy Hair to every stylist and client, making for a more beautiful world”.

Committed to providing high quality products, JOICO are certified by People for the Ethical Treatment of Animals (PETA) The PETA verification for JOICO also means that their whole supply chain, to produce its products is free of animal testing.

Ranges to try:

JOICO Blonde Life range - JOICO Blonde Life is to help restore and enhance vitality and life to blonde hair, prolong your colour for a beautiful blonde shade.

JOICO Hydrasplash range - JOICO Hydrasplash hydrates and replenishes dry and dehydrated hair without weighing the hair down.

Shop JOICO online at Beauty Flash. Authorised Joico stockist. Fast delivery.