About the Brand

Alterna have always taken pride in being innovative and unpolluted.

Combining the best of nature with powerful effectiveness, the brand uses luxurious ingredients such as caviar, sea silk, bamboo and kendi oil to deliver superior results.

Committed to a ‘clean’ philosophy since their debut in 1997, Alterna mindfully formulate their products without using parabens, sulfates and other harsh chemicals.

Alterna elevate the ordinary hair-care experience into moments of self-care that truly transform your locks.

Re-imagine hair care with Alterna.

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Featured Products