About the Brand
Salon-quality style and care for your hair.
In 1907, the French chemist Eugène Schueller formulated the very first hair dye containing synthetic colorants, which he sold to hairdressers. He called it "Aureole", meaning 'halo' or 'bright circle of light'. Within just two years, the company he had founded became L'Oréal, and the rest, as they say, is history.
Over 100 years later, L'Oréal Professionnel are still at the forefront of hair care technology. Leading the way through innovation and originality, L'Oréal Professionnel combine a passion for fashion with the most innovative technology, forming strong links with top designers, photographers, and beauty and fashion magazines to raise the profile of the hairdressing industry.
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