About the Brand

Salon-quality style and care for your hair.

In 1907, the French chemist Eugène Schueller formulated the very first hair dye containing synthetic colorants, which he sold to hairdressers. He called it "Aureole", meaning 'halo' or 'bright circle of light'. Within just two years, the company he had founded became L'Oréal, and the rest, as they say, is history.

Over 100 years later, L'Oréal Professionnel are still at the forefront of hair care technology. Leading the way through innovation and originality, L'Oréal Professionnel combine a passion for fashion with the most innovative technology, forming strong links with top designers, photographers, and beauty and fashion magazines to raise the profile of the hairdressing industry.

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About L’Oréal Professionnel...

L’Oréal Professionnel is one of the world leaders in hair care and dominating the market in more than 120 countries. The brand offers care and treatments whatever the hair concern. After being founded in 1907, 100 years later L’Oréal Professionnel are still on the frontier of hair care technology with their innovative formulas.

Designed for salon professionals and customers to use in their own homes that ensure immaculate and professional results every time. The brands ranges of L’Oréal Professionnel shampoos and their mythic oil collection are customised with powerhouse ingredients such as coco-betaine, salicylic acid, and amino acids to ensure hair is protected, conditioned while looking healthier and shiner.

L’Oréal Professionnel also offers their Homme range designed specifically for men and their haircare needs. Designed to ensure their hair is looked after, maintained, and styled in subtle and sophisticated way. Designed and innovatively created exclusively for you and your hair.

Shop L’Oréal Professionnel haircare online at Beauty Flash. Authorised stockists.

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