About the Brand

Colour care without compromise is the POWER OF PUREOLOGY. They create their customised, high-performance formulations while caring for our planet and animals with beauty and integrity in mind.

As the pioneer of VEGAN COLOUR CARE formulations, Pureology strive to provide professional-quality, luxury products made pure, good-for-you ingredients that protect and revive colour-treated hair—and to do it while championing sustainability.

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Featured Products

Discover Pureology..

Born in California in 2001, Pureology strives to bring you the very best formulas for colour treated hair without compromising. Creating 100% vegan formulas which are made with sustainably-sourced natural plant extracts and without animal products.

Quickly becoming a firm hair favourite with professionals in the industry and their clients, Pureology wants everyone to have a luxurious hair washing experience with their signature aromatherapy fragrances whilst keeping their hair clean, healthy and their colour protected.

Pureology introduced their exclusive AntiFade Complex® which is formulated with antioxidants and UVA/UVB sunscreens to protect colour vibrancy for long-lasting salon-worthy hair every day.

Products to try -

Pureology Smooth Perfection Smoothing Serum 150ml - Enriched with camellia and shea butter to smooth and nourish for a lightweight and silky finish. This smoothing serum also protects hair against heat damage whilst protecting your colour for beautiful and healthy results.

Pureology Hydrate Shampoo - A firm favourite from the Pureology collection, this rich and creamy shampoo brings your dry and dull hair back to life, leaving your colour protected and nourished.

Committed to sustainability and reducing their carbon footprint, Pureology bottles are made of 95% post-consumer recycled materials and are 100% recyclable with their labels printed in soy ink.

Shop all 100% Vegan Hair care Pureology online at Beauty Flash. Authorised Pureology stockist. Fast delivery.

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