About the Brand

Earth, Water, Fire, Metal, Wood. Traditional Chinese Philosophy tell us these are the five major elements composing everything in the universe and constantly influencing life – and this is the foundational theory behind Elemental Herbology.

Established in 2008, the award-winning British brand brings together the principles of herbal medicine and the innovations of science, delivering high-performance formulas that suit every skin type, environment, and lifestyle.

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