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Alterna

Alterna

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Alterna THE BRAND

Since 1997, Alterna’s philosophy has been to make their products pure, proven and professional.

Pure: Alterna products are free of Parabens, Sulfates, Phthalates & other harsh or unnecessary additives.

Proven: Alterna have spent over 15 years testing and developing technology to create haircare collections that are a synthesis of nature & exclusive proprietary technologies such as Enzymetherapy for superior keratin production.

Professional: Alterna tapped the expertise and insights of professional stylists to create luxurious, high-performance products that meet the exacting standards of professional salons and their clients.

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