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Summer Sale!
Up to 28% off Alterna in Beauty Flash’s Summer Sale. Limited Stock. Buy Now.
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Fantastic savings in our summer sale!
Sensational shampoos for perfect hair
Effective products for perfect conditioned hair
A limited edition range with UVA and UVB sun protection.
Hair Treatments from Alterna
Whatever your style Alterna have the perfect product
Pure Organic Bamboo Extract from our planet’s most resiliant botanical resource immediately boosts hair’s intrinsic strength and lays the foundation for healithier hair.
Caviar anti-ageing is a comprehensive line of products that addresses hair and skin that has been damaged by life's daily stresses, environmental factors, chemical services and premature ageing
Instantly create auburn red, shimmering golden blonde, or rich golden brown highlights with 1 Night Highlights or cover your roots between hair appointments with 2 Minute Root Touch Up
Extra Special Offers on Limited Edition Alterna favourites
Since 1997, Alterna’s philosophy has been to make their products pure, proven and professional.
Pure: Alterna products are free of Parabens, Sulfates, Phthalates & other harsh or unnecessary additives.
Proven: Alterna have spent over 15 years testing and developing technology to create haircare collections that are a synthesis of nature & exclusive proprietary technologies such as Enzymetherapy for superior keratin production.
Professional: Alterna tapped the expertise and insights of professional stylists to create luxurious, high-performance products that meet the exacting standards of professional salons and their clients.
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