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Alterna
Discover our favourites from this year's selection.

Alterna

Shampoos

Shampoos

Conditioners

Conditioners

Treatments

Treatments

Styling

Styling

Caviar

Caviar

Colour

Colour

Alterna THE BRAND

Since 1997, Alterna’s philosophy has been to make their products pure, proven and professional.

Pure: Alterna products are free of Parabens, Sulfates, Phthalates & other harsh or unnecessary additives.

Proven: Alterna have spent over 15 years testing and developing technology to create haircare collections that are a synthesis of nature & exclusive proprietary technologies such as Enzymetherapy for superior keratin production.

Professional: Alterna tapped the expertise and insights of professional stylists to create luxurious, high-performance products that meet the exacting standards of professional salons and their clients.

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