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Camouflages grey roots instantly and covers dark regrowth in lightened hair without peroxide. Lasts until next shampoo.
Inspired by new textile technology.
Color Wow is the latest innovation from Gail Federici, co-founder of John Frieda's hair care company and visionary behind their ground-breaking formulas created to address problems specific to frizzy hair and blondes.
Formulated by Dr. Joe Cincotta, PhD cosmetic chemist, Color Wow is a complete range of new technologies that resolve problems associated with color-treated hair, including dreaded roots.
For the 75% of women who color their hair (single process, highlights or a combination of both), Color Wow is a life-changer.
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