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Color Wow
Radically different, game-changing innovations from the problem-solvers known for fixing frizz and brightening blonde.

Color Wow

Root Cover Up

Root Cover Up
Styling

Styling
Color Wow THE BRAND

Color Wow is the latest innovation from Gail Federici, co-founder of John Frieda's hair care company and visionary behind their ground-breaking formulas created to address problems specific to frizzy hair and blondes.

Formulated by Dr. Joe Cincotta, PhD cosmetic chemist, Color Wow is a complete range of new technologies that resolve problems associated with color-treated hair, including dreaded roots. 

For the 75% of women who color their hair (single process, highlights or a combination of both), Color Wow is a life-changer.

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