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Camouflages grey roots instantly and covers dark regrowth in lightened hair without peroxide. Lasts until next shampoo.
Color Wow is the latest innovation from Gail Federici, co-founder of John Frieda's hair care company and visionary behind their ground-breaking formulas created to address problems specific to frizzy hair and blondes.
Formulated by Dr. Joe Cincotta, PhD cosmetic chemist, Color Wow is a complete range of new technologies that resolve problems associated with color-treated hair, including dreaded roots.
For the 75% of women who color their hair (single process, highlights or a combination of both), Color Wow is a life-changer.
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