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Fudge, the brand, was inspired back in 90s Australia, when the creator stood on a piece of chewing gum, inspiring him to create a hair product that was strong, yet flexible.
Now owned by PZ Cussons Beauty and based in London, Fudge still has this innovative and creative attitude to this day.
The Fudge philiosophy includes risk taking, self expression, and individuality. As the creative director, John Vial says: “Be true to yourself, decide what you like and then run with it. Creating your own personality and character is empowering!”.
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Beautyflash.co.uk is owned and operated by LDLP Ltd. LDLP Ltd is a registered company in the UK and 04757113 is our company number. All prices include VAT at the current rate and our VAT number is 837787468.